April 22, 2024

E-cigarette company Juul Labs is seeking authorization from the US Food and Drug Administration (FDA) to sell a “next-generation” vape with age verification capabilities. The proposed vape will require users to verify their age through a phone app by uploading government ID and a real-time selfie or allowing a third-party database to verify their identity. Additionally, the brand-new tool can have a completely unique Pod ID chip to stumble on counterfeit Cartridges and targets to inspire person people who smoke to replace to e-cigarettes even as limiting underage access.

Age Verification Process

To ensure users are of legal age, Juul’s new vape will require customers to complete an age verification process through a phone app. This involves uploading government-issued identification along with a real-time selfie. Alternatively, users can input personal information and allow a third-party database to verify their identity. The intention behind this technology is to prevent underage individuals from accessing e-cigarettes.

Combating Counterfeit Cartridges

The new Juul device will include a unique Pod ID chip, enabling it to identify counterfeit cartridges produced by other companies. This feature is particularly important as the market has been flooded with illegal fruity-flavored cartridges, appealing to minors. By detecting counterfeit products, Juul aims to maintain product integrity and safety.

Dual Mission: Harm Reduction and Underage Prevention

The number one aim of Juul’s new platform is twofold. Firstly, it seeks to encourage adult smokers to transition from combustible cigarettes to e-cigarettes, which are generally considered less harmful. Secondly, the device aims to curb underage access to vaping products, addressing concerns related to youth vaping.

Juul’s Past Controversies

Juul Labs has faced significant controversies in the past. It settled over 5,000 instances concerning about 10,000 plaintiffs, with a few alleging that the organization didn’t warn purchasers approximately the dangers of its products. Juul has also been accused of directly marketing its products to high school students, leading to a $462 million settlement with six US states and Washington, DC. These prison demanding situations have ended in Juul Labs agreeing to pay over $1 billion in diverse settlements.

Recent Filing and Potential Future Submissions

Juul Labs submitted an application to the FDA on July 19, seeking authorization for its new platform.The preliminary submitting worries the flavor “Virginia Tobacco” with a nicotine awareness of 18 mg in keeping with mL.Although the tool functions age verification capabilities, Juul does now no longer intend to fasten all new pods earlier than use, as doing so may also create friction for person smokers. Juul is also considering submitting other flavors that combine tobacco and menthol with fruity tones for future FDA authorization.

Challenges for FDA Regulation

Regulating e-cigarettes has proven challenging for the FDA due to the rapid influx of products in the market.While the FDA has legal most effective 23 unique e-cigarette products, underage utilization stays prevalent,With the bulk of customers eating fruity or candy-flavored products, notwithstanding them being illegal. The tobacco industry’s rapid introduction of new products makes it difficult for the FDA to keep up with effective regulation.


Juul Labs’ efforts to seek FDA authorization for its age-verified vape platform reflect an attempt to address concerns about underage access to e-cigarettes while encouraging adult smokers to transition away from combustible cigarettes. If approved, this technology could serve as a significant step in achieving harm reduction and curbing youth vaping. However, given the challenges of regulating the e-cigarette market and addressing past controversies, close scrutiny will be place on Juul’s compliance with FDA requirements.